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What I do

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Brand Marketing

Blending strategy and storytelling, I help brands express who they are — and why they matter. At Verizon, I’ve developed creative marketing initiatives that elevate brand identity and deepen customer connection.

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Creative Directing

Uniting concept, craft, and collaboration to shape how a brand tells its stories. Experience includes leading teams and agencies at HBO on campaigns for global franchises like Game of Thrones, setting a high bar for creative excellence and cultural impact.

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Production

With roots in entertainment marketing at HBO, I’ve produced high-caliber video content that captures attention and tells powerful stories. I oversee all stages of production — from concept development to post — ensuring each piece reflects the brand’s voice and captivates its audience.

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Portfolio Management

I manage creative portfolios with a focus on cohesion, quality, and strategic alignment. Whether developing multi-channel campaigns or steering cross-functional creative teams, I ensure every project ladder ups to the brand’s larger vision and long-term goals.

Welcome to my portfolio! My goal with this portfolio is not only to showcase my diverse body of work but also to connect with fellow creatives who value creativity and innovation. Take a look around!

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About Luke

I’ve always believed that great brands tell great stories — and I’ve built my career around bringing those stories to life.

I’m a Clio- and Emmy Award–winning creative marketing professional who’s been fortunate to work at the intersection of entertainment, storytelling, and brand strategy. My journey began at HBO, where I helped shape campaigns that became part of pop culture and learned firsthand what it means to create work that resonates on a global scale.

Today, I bring that same creative spirit to Verizon, where I lead brand marketing and strategy initiatives that blend bold ideas with real business impact. From reimagining established brands like Straight Talk Wireless to developing world-class creative campaigns, I’m driven by the challenge of turning insights into emotionally resonant, strategically powerful brand experiences.

At my core, I’m a storyteller, a strategist, and a firm believer that creativity — when grounded in purpose — has the power to move people and transform brands.

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Contact

Email Me

Luke(at)skipjackpost.com

Text Me

(757) 348-39I4

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